Clubs and nonprofits
A service club website has a problem no business has: the person who built it stops being on the board, and nobody knows the password. Three years later the events page still lists a pancake breakfast from 2022 and nobody can log in to fix it.
Where they are when they find you
Someone deciding whether to come to an event, join, or donate — and quite often a member checking what time Thursday’s meeting starts.
01
Board turnover is the thing that quietly kills club websites. If the domain is registered to a former treasurer’s personal email, the organisation does not really control its own address. Getting that into the club’s name is often the single most valuable hour of the whole project.
02
The clearest signal a visitor gets about whether an organisation is active. A stale events page says "this club may not exist any more" more loudly than anything you could write.
03
Usually the one person comfortable with the old system. When they step back, updates stop. The fix is either something genuinely simple or somebody whose job it is — not a page builder nobody wants to learn.
04
Clubs run on dues and fundraisers. A monthly platform fee is a line item somebody has to justify at a meeting every year, which is a weak position for a website to be in.
What gets built
Every site is designed from a blank page for the business it belongs to. These are the things that come up on nearly every nonprofits project.
Also
Private practice
They found you on Psychology Today or through a referral, they are reading on a phone, probably late at night, and they are looking for a reason to stop looking.
Trades and home services
On a phone, often outdoors, often in a hurry, frequently searching something like "plumber near me" rather than your business name.
Food and drink
On a phone, deciding now, often searching for a dish rather than a restaurant name.
Half an hour, free, no pitch. Tell me what your business does and what is wrong with the site you have — and if the answer is that it is fine, I will tell you that.
