01
The phone number is not tappable
A number typed as plain text means copying it by hand. On a phone that is several clumsy steps at exactly the wrong moment. It should be a link that dials.
Trades and home services
Websites for trades and home services
Your customer is standing in a flooded basement holding a phone. They are not reading your About page. They want to know that you cover their town, that you can come out, and what number to call — and if that takes more than about ten seconds they are calling whoever is next on the list.
Where they are when they find you
The moment that matters
On a phone, often outdoors, often in a hurry, frequently searching something like "plumber near me" rather than your business name.
02
The service area is a guess
Someone two towns over should not have to ring you to find out whether you come to them. Naming the towns you cover, in text a search engine can read, answers the question and helps you turn up in those searches at all.
03
Everything lives on a Facebook page
It works until it does not. You do not own the page, you cannot rank for anything on it, and older customers frequently will not use it. Nothing wrong with keeping it — but it is not an address.
04
No photographs of actual work
Stock photos of a generic van persuade nobody. Ten pictures of jobs you have finished, in houses that look like the reader’s house, do more than any amount of copy.
What gets built
What you actually get
Every site is designed from a blank page for the business it belongs to. These are the things that come up on nearly every trades project.
- Phone number tappable and visible without scrolling, on every page
- Service area named town by town, as real text
- Licensed, insured and bonded stated where people look for it
- A gallery of your own work rather than stock photography
- Structured data so your hours and area appear in local results
- Built to load fast on cell data, not just on your home wifi
Also
Other kinds of business I work with
Private practice
Therapists
They found you on Psychology Today or through a referral, they are reading on a phone, probably late at night, and they are looking for a reason to stop looking.
Clubs and nonprofits
Nonprofits
Someone deciding whether to come to an event, join, or donate — and quite often a member checking what time Thursday’s meeting starts.
Food and drink
Restaurants
On a phone, deciding now, often searching for a dish rather than a restaurant name.
Running a trade that lives on the phone?
Half an hour, free, no pitch. Tell me what your business does and what is wrong with the site you have — and if the answer is that it is fine, I will tell you that.